An exit gone wrong. Enterprise level catalog
How we rebuilt and grew Profit by↑22% in 6 months for an industrial brand.
ALFI’s boutique model is an extension of your team, from strategy blueprint to hands-on execution
"You already know you want someone who genuinely cares - let us be an extension of your team." ~ Naeela, during Matt's first call
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THE CLIENT
Niche: Industrial & Scientific Components
7 Figure Brand
Annual Revenue: $4.6 Million

Niche:  Industrial & Scientific Components
Team at Launch: Founder-led, bootstrapped
Matt began in 2015 rebuilding small‑engine parts in his garage after work. What started as a one‑product side hustle is now a multi‑million‑dollar brand with 25 + SKUs selling across the US and Canada - built entirely through his hands‑on product knowledge and data‑driven decision‑making.
"When I interviewed Naeela, her direct, data‑backed approach stood out right away - she challenges assumptions and moves faster than any agency I’ve worked with.” - Matt, Founder & CEO
Before Engagement
An exit gone wrong
By mid‑2024, Matt had just clawed his brand back after a buyer defaulted on the acquisition deal. Margins were shrinking, supply‑chain costs were climbing, and growth had flattened
"It felt like starting over - expensive, frustrating, and I was ready to escape the day‑to‑day." - Matt
Exit Fallout
Lack of visibility diagnosing what the buyer changed, and what broke. Listings, pricing, and workflows were left in disarray.
Tariff and cost pressure
New tariffs, higher storage fees, and slower AWD shipping eroded margins. Stock‑outs on key SKUs limited revenue upside.
PPC Performance Drift
Campaigns lacked strategic oversight; TACoS crept up while topline growth hovered at 1- 3%. Limited visibility into ASIN‑level profitability.
Operational Overload
Founder trapped in daily ticketing and case management.
Support interactions consumed hours, diverting focus from growth initiatives.
Our Initial Conversation
Diagnose First
"It felt like we were talking to someone who understood us." - Matt
Diagnose
We deep-dived into their entire Amazon ecosystem—PPC, keywords, inventory & customer reviews—to pinpoint profit leaks and root causes.
Tailored solution
Once we identified the problem, we crafted a profit-first roadmap—optimizing PPC bids, expanding high-value keywords and streamlining inventory.
Fast implementation
We rolled out changes fast, tracked the numbers, and strategically managed ad-spend at the product level—so results showed up right away.
What happened next?
Hands-on Audit - Key Findings
We didn't just pull reports—we rolled up our sleeves and inspected every product in the catalog.
1
Revenue pulse: Growth had plateaued and category rank was starting to slip.
2
Wasted ad spend: A big chunk of budget wasn't moving the sales needle. Very little focus on organic ranking.
3
Inventory pulse: Best-sellers faced stockouts while slow movers tied up cash.
4
Conversion issue: Critical keywords and reviews were missing, capping organic reach.
5
Account health: Stranded SKUs, hidden fees, and compliance red flags.
Deep-Dive Problem Statement 1:
Declining Market share
Shoppers picked competitors with Amazon badges, better reviews, and Amazon’s Choice, brand lost clicks and sales.
What did we do next?
90-Day Action Plan —
Audit, Fix & Scale
We rolled out our 90-day action plan to audit, fix, and scale.
1
Audit every ASIN
Zeroed-in on the 20% of competitors & keywords taking 80% of sales
Competitor analysis, keyword, SEO, image, review, price and ranking audit on every ASIN
2
Fix the gaps
Overhauled Product Detail pages - fresh imagery, copy, A/B test images, refresh A+ content, test pricing, secure badges, plan deals on every ASIN
3
Scale what wins
Roll out bundles, promotions, and targeted ads; track performance and iterate weekly.
Deep-dive: Regain Market share
Results: ↑6.4% Revenue
  • US YoY revenue went up by 4.3 %, Canada US YoY revenue went up 2.1 %, confirming balanced geographic expansion.
  • Monthly revenue hit $274.7 K, adding $11.3 K in
  • Conversion rate jumped 40 %, pushing the listing into the 91st percentile for the category.
  • 97 % of orders came from first-time buyers, proof that the listing is winning new market share.
  • Growth stayed efficient: TACOS held steady at 12 % even as revenue climbed.
  • Secured both the #1 Best Seller badge (US) and Amazon’s Choice badge (CA SKU), driving steady organic velocity.
US REVENUE ↑4.3%
CA REVENUE ↑2.1%
Deep-dive Problem Statement 2:
Forecast, Cash, and Supply Chain Bottlenecks
  • Forecasting gap: The team projected demand only from past sales, causing stock and marketing budgets to fall short.
  • Cash‑flow squeeze: Amazon payouts arrived too slowly to fund faster inventory and ad spend.
  • Supplier ceiling: Vendors were maxed out with 30‑day lead times, preventing revenue and profit boosts.
What did we do next?
90-Day Action Plan -
Focus on Forecasting
Diagnosed what’s blocking growth: Forecasting, Payouts, or Inventory Limits
1
Rebuild the Forecast Model
Create a rolling 12‑month forecast that layers in growth targets, promotions, and seasonality; update it every month
2
Audit and Fix Cash‑Flow
Map payout timing vs. inventory and ad spend, then set 14‑day checkpoints to keep working capital positive.
3
Secure Extra Funding
Negotiate extended supplier terms. Aim for smaller deposits and longer balances (e.g., 30 % down, 70 % 60 days after shipment). So larger POs can ship without straining day‑to‑day cash flow.
4
Add Supply Capacity
Share the new forecast with the primary factory and onboard a secondary supplier to cover at least 30 % of volume.
5
Run Weekly Forecast‑to‑Actual Reviews
Compare sales, inventory, and cash vs. plan each Friday and adjust orders, bids, or pricing before small gaps widen.
Deep-dive: Fixed Forecast, Cash, and Supply Chain Bottlenecks
Results: ↑22% Profit
"Not having to deal with Seller Support is almost worth it alone—it’s a huge time‑saver and stress reliever" - Matt
  • Revenue up  6 .4% while profit payout jumped 22 %—showing the profit‑first focus.
  • Canada drove two‑thirds of the lift, after we expanded listings and bulk B2B orders.
  • Return on engagement: 5.5×, meaning every dollar of fees delivered $5.50 back to the founder.
REVENUE ↑6.4%
Profit ↑22%
Bringing it all together
In Summary: Hidden Profit, Unlocked
Profit isn't a one-lever trick. We synced listings, ads, pricing, and operations so every piece pulled its weight.
  • Profit payout ↑ 22 % while keeping healthy 12 % TACOS.
  • Revenue ↑ 6 % and conversion rate climbed.
  • Re‑structured 40 %+ of campaigns, redirected budget to best‑margin SKUs, and layered in organic‑rank levers.
  • Took over all case management, catalog fixes, and AWD stock monitoring; built a change log for full visibility.
  • Implemented unified dashboard pulling Amazon, Sellerboard, and finance data so decisions happen weekly, not quarterly.
What makes us different?
We get in the trenches with you.
"With the big agencies it’s like moving the Titanic, but with your group we get changes logged and live in days, not weeks" - Matt
No distant theories—we visit you onsite, watch you in action,
and co-create solutions with you.
Final Reflection for Anyone on the Fence
"In just six months, our brand transformed from a cost center into a high-margin growth engine. I can't point to one magic move—every part of this process compounded to explode our business." - Matt
The Real Difference: Small Team with Mighty Force
Unlike one-size-fits-all services, they delivered tailored feedback, real-time accountability, and deep alignment with Matt's brand vision.
Weekly 1:1 strategy sessions
Tackling real problems
Custom feedback
Tailored to Matt's unique catalog
Reassurance and accountability
To trust the profit-first approach
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